This stuff is great.
For those of us with darker eyecolor this is fantastic. It doesn't look fake, it doesn't clump the lower lashes, it doesn't look like you're trying too much. Pixiwoo talked a little about not using perfectly white liner/pencil on the waterline; i'm glad i wasn't the only one sustaining this theory:)
I have mine from Isadora in 56 Blonde. Highlighting the waterline with a light color does make a difference, and to me this is the best drugstore option available so far. I wouldn't quite shell a ton of money for a pencil, you know. This one does a great job, it isn't cakey, a little goes a long way, etc.
Looks ten times more natural than anything white and suits my eye color/complexion much better. I highly recommend this if you don't have blue/gray/very light green eyes; it can be worn by anyone but i feel it addressed everyone who's had issues pulling the 'white eyes' look in the past. Great choice for darker skintones as well.
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